Baby’s All Right
Brand System ︎ December 2021–April 2022
Identity system for Baby’s All Right. Baby’s is a Brooklyn-based concert venue, bar, and brunch spot all in one, housing a wide variety of small-scale artists. This system captures the bold, cheeky, eclectic, charming feel of the crowd Baby’s draws, using a system of more than 30+ hand-drawn mascots and references to the aesthetic of the 80s-90s punk/rave scene.