Blend Mode Example

Natalie Patane
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Baby’s All Right

Brand System ​(Student Work) ✩ December 2021–April 2022

Identity system for Baby’s All Right. Baby’s is a Brooklyn-based concert venue, bar, and brunch spot all in one, housing a wide variety of small-scale artists. This system captures the bold, cheeky, eclectic, charming feel of the crowd Baby’s draws, using a system of more than 30+ hand-drawn mascots and references to the aesthetic of the 80s-90s punk/rave scene.