Vans Checkerboard Day 2021

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Campaign Illustration and Design ✩ November 2021

Vans Checkerboard Day is a yearly global celebration of creativity and using creativity for good. It's more important than ever to look after those around you so for the third annual Vans Checkerboard Day:

Whether you're a painter helping beautify the streets, a chef cooking at a shelter, or even a skater delivering groceries, your impact makes a world of difference to your local community.

With the creative team at GrandArmy, we developed global assets for web, social, and in-store to encourage people to get involved. Vans partnered with and raised $1M for organizations and charities that foster mental wellness.

Creative Direction: GrandArmy
Animation + Design: Min Liu, Avi Jacobs, Keenon Ferrell, Peter Ahern, Hsiaopu Chang, Ben Gallegos, Natalie Patane
Original Music Composition: Antfood